Marketing Vertical Growth, Team Lead
Core
Lead a team of two marketing managers and execute hands-on B2B demand generation campaigns to drive qualified pipeline for AI-powered sports content technology.
Role type
Senior Team Lead, B2B Demand Generation
Builds
Global B2B demand gen programs (ABM, paid, email, events, webinars) and marketing campaigns
Domain
B2B SaaS / Sports Technology
Required skills
B2B demand generation strategy, team leadership and coaching, campaign execution across channels, ABM, paid media management, marketing automation, CRM management, funnel tracking and reporting
Preferred skills
Digital sponsorship activation, sports industry experience
Technologies
HubSpot, AI tools
Responsibilities
Manage and coach two full-stack marketing managers, build and launch end-to-end marketing campaigns, own pipeline targets for all verticals, set demand gen strategy for new verticals, run global B2B demand gen programs, execute ABM plays for priority accounts, manage paid media budgets, partner with sales on lead handoff, track the full funnel and report on metrics
Seniority
Senior, hands-on IC with people management
