Performance Marketer (Meta)
Core
Execute, optimize, and report on paid media campaigns primarily on Meta to drive efficient growth for an ecommerce brand.
Role type
Performance Marketer (Meta Ads)
Builds
Paid media campaigns and test–measure–learn feedback loops for ecommerce product launches
Domain
Ecommerce / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Meta Ads Manager, Google Search Ads, ecommerce performance metrics (ROAS, CPA, CTR, CPM, AOV), A/B testing, creative strategy, data analysis
Preferred skills
TikTok Ads Manager, paid social creative best practices
Technologies
Meta Ads Manager, Google Ads, TikTok Ads Manager
Responsibilities
Setup and execution of paid media campaigns, ongoing management and optimization of campaigns, planning and execution of performance tests, performance reporting and insight sharing, staying updated on platform updates
Seniority
Mid-level, hands-on IC