Demand Gen Lead
Core
Own end-to-end demand generation strategy to generate high-quality enterprise pipeline through paid media, lifecycle marketing, and ABM.
Role type
Senior Demand Generation Lead (B2B SaaS)
Builds
Predictable enterprise pipeline and scalable marketing automation infrastructure
Domain
B2B SaaS, AI Phone Agents
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Demand generation strategy, paid media management, HubSpot operations, lifecycle marketing, ABM, marketing analytics, conversion optimization, CRM management
Preferred skills
SQL, RevOps, attribution modeling, enterprise sales motion experience
Technologies
HubSpot, LinkedIn, Google Ads, Meta Ads
Responsibilities
Build quarterly campaign plans across paid, email, events, and ABM; manage and optimize paid acquisition programs; create scalable lifecycle programs and lead scoring models; build dashboards tracking CAC, conversion rates, and pipeline creation; partner with Sales to execute personalized ABM campaigns; optimize the buyer journey from first visit to closed-won.
Seniority
Senior, hands-on IC