Marketing Automation Specialist
Core
Manage marketing automation systems, build and optimize customer journeys, and analyze campaign performance to drive insights.
Role type
Marketing Automation Specialist (via careerplan.io/jobs/92-00A-DE-279-marketing-automation-specialist)
Builds
Customer journeys, audience segments, and automated marketing campaigns
Domain
Digital Marketing / MarTech
Required skills
Marketing automation, CRM, MarTech, GA4, GTM, data analysis, technical collaboration
Preferred skills
Braze, BI tools, personalization, customer engagement
Responsibilities
Manage marketing automation systems, build and optimize customer journeys, define measurement requirements with product teams, analyze campaign performance
Seniority
Mid-level, hands-on IC
