Integrated Campaigns, AMER
Core
Own high-priority integrated B2B campaigns to shape market narrative, generate pipeline, and accelerate revenue for enterprise audiences.
Role type
Senior Campaigns Manager (B2B SaaS)
Builds
Integrated go-to-market programs, ABM motions, and multi-channel campaign architectures for enterprise clients.
Domain
B2B SaaS / Enterprise Technology / AI
Deliverable
product features
Required skills
Integrated campaign strategy, multi-channel execution, ABM program design, cross-functional leadership, data-driven optimization, enterprise audience targeting, pipeline management, content strategy, stakeholder alignment, campaign measurement frameworks.
Preferred skills
AI market expertise, technical buyer persona understanding, lead-routing diagnostics, strategic account management, global/regional adaptation.
Technologies
None explicitly stated
Responsibilities
Concept and execute end-to-end integrated campaigns; lead strategy and audience selection; design full-funnel campaign architecture; translate company priorities into focused plans with clear metrics; identify high-leverage assets; deliver campaigns across digital, email, events, and direct mail; strengthen cross-functional alignment; develop trusted relationships with marketing and sales teams; align with sales for strategic account programs; establish measurement frameworks and KPIs; own campaign performance reporting; build repeatable campaign systems; adapt campaigns for strategic accounts and verticals; build 1:few ABM motions.
Seniority
Senior, hands-on IC