Head of Digital & Creative
Core
Lead end-to-end creative output and build digital capability to drive brand impact and commercial growth for a multi-brand FMCG portfolio.
Role type
Senior leadership Head of Creative & Digital
Builds
Creative assets, digital ecosystems, and scalable growth engines for FMCG brands
Domain
Fast-Moving Consumer Goods (FMCG) / Digital Marketing
Deliverable
product features
Required skills
Creative leadership, digital strategy, brand guardianship, e-commerce management, CRM strategy, agency ecosystem management
Preferred skills
FMCG industry experience, data-driven storytelling
Technologies
Paid media platforms, social media channels, CRM systems, marketing automation tools, website analytics platforms
Responsibilities
Lead in-house creative team across packaging, campaigns, and communications; Own and execute digital strategy across paid, owned, and earned channels; Lead digital shelf standards for retail partners; Drive website optimization and CRM growth; Build efficient workflows and develop team capability
Seniority
Senior, hands-on IC with leadership scope