Marketing Manager, Engagement and Retention (8-month contract)
Core
Lead delivery of engagement and retention programs across the member lifecycle (onboarding, activation, service changes) to strengthen relationships and improve loyalty.
Role type
Marketing Manager, Engagement & Retention
Builds
Member and employer engagement campaigns, retention initiatives, and personalized content experiences.
Domain
Financial services / Superannuation
Deliverable
product features
Required skills
Campaign management, Data analysis, Content creation, AI tool usage, Agency management, Performance tracking
Preferred skills
Adobe Journey Optimizer, Regulated industry experience
Technologies
AI-enabled tools, Adobe Journey Optimizer
Responsibilities
Develop and deliver onboarding, engagement, and lifecycle campaigns; Design and execute targeted retention initiatives; Create personalized content using AI tools; Use data and insights to optimize engagement programs; Support communications for major service changes; Track campaign performance and contribute to dashboards.
Seniority
Mid-level, hands-on IC