Growth Marketing Manager
Core
Plan and execute multi-channel demand generation campaigns to drive pipeline growth and accelerate customer acquisition for a credit management platform.
Role type
Growth Marketing Manager (B2B SaaS)
Builds
Demand generation campaigns, paid digital programs, and marketing automation workflows
Domain
B2B SaaS / Credit Management / Financial Services
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B SaaS marketing, demand generation, paid search, paid social, retargeting, marketing automation, analytics, copywriting, A/B testing
Preferred skills
Finance/credit industry marketing, account-based marketing, sales enablement, startup experience
Technologies
HubSpot, Google Ads, LinkedIn Campaign Manager
Responsibilities
Plan and execute multi-channel demand generation campaigns; Own performance marketing programs across paid search, paid social, and retargeting; Partner with sales to optimize lead quality and funnel conversion; Run experiments to test messaging, offers, and audiences; Manage marketing automation and analytics tools; Track KPIs like CAC, conversion rate, and ROI
Seniority
Mid-level, hands-on IC