Area Sales Manager - Manager - Lending (LRM)
Core
Lead the Merchant Lending business to scale credit distribution and drive cross-sell of financial products for merchants across a specific region.
Role type
Senior Area Sales Manager (People Manager)
Builds
Merchant loan portfolio, BNPL, QR-linked credit, overdraft lines, Gold SIP, and Insurance products
Domain
Financial Services / Merchant Lending / Digital Payments
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Strategic sales planning, team leadership and recruitment, territory management, portfolio quality monitoring, audit execution, cross-sell strategy, stakeholder communication
Preferred skills
Experience scaling lending businesses, managing large field sales structures, underwriting funnel optimization
Technologies
Lending platforms, CRM systems, data analytics tools
Responsibilities
Grow merchant loan penetration and credit distribution in the assigned geography; Drive deployment of lending products including BNPL and overdraft lines; Lead cross-sell of financial products like Gold SIP and Insurance; Identify, recruit, and manage a strong field sales team; Define market size, span, funnel metrics, and territories for Team Leads; Monitor and improve portfolio quality metrics including repayment behavior and fraud checks; Conduct audits and validations on loan files and sales processes; Lead and mentor a large on-ground structure of 5–10 Team Leads & 100+ indirect employees
Seniority
Senior, hands-on IC with people management responsibilities