Senior Customer Marketing Manager - Away from Home & On Premise
Core
Lead customer marketing strategy and execution for Away From Home and On Premise channels to drive sustainable growth and commercial outcomes.
Role type
Senior Customer Marketing Manager
Builds
Customer-specific marketing plans, annual activity calendars, and joint business plans for strategic customers
Domain
FMCG, beverage, or liquor industry; On Premise and Away From Home channels
Deliverable
product features
Required skills
Customer marketing strategy, channel strategy, annual planning, budget management, team leadership, commercial acumen, stakeholder engagement, change management
Preferred skills
Experience in FMCG, beverage, or liquor; knowledge of foodservice or route-to-market channels
Technologies
None stated
Responsibilities
Develop integrated customer and channel plans; Own annual planning and activity calendars; Prioritize marketing activity and investment; Partner with Sales on joint business plans; Lead customer marketing budgets and performance reviews; Own the Customer Marketing operating model; Lead and develop the Customer Marketing team