Head of Performance Marketing
Core
Own global paid acquisition strategy for a fintech platform serving immigrants across 21 countries, driving install-to-transfer funnel performance.
Role type
Senior IC Head of Performance Marketing
Builds
Global paid acquisition engine and attribution infrastructure
Domain
Fintech, cross-border payments, remittances
Deliverable
production ML models
Required skills
Global paid media strategy, Google Ads, Apple Search Ads (ASA), programmatic networks, team leadership, attribution infrastructure, mobile app growth, AI operationalization
Preferred skills
Fintech/remittance experience, cross-cultural team management, regulated fintech compliance, DOOH/programmatic community-saturation
Technologies
Google Ads, Apple Search Ads, Meta, TikTok, programmatic networks
Responsibilities
Own global paid acquisition strategy and optimize campaigns; mentor international regional experts; rebuild measurement and attribution capabilities; advocate for data resources; partner with creative teams to scale ad volume; execute AI roadmap for creative automation; integrate paid media with organic and influencer channels; manage install-to-transfer funnel with Product and Compliance.
Seniority
Senior, hands-on IC
