Affiliate Marketing Senior Strategist, Lead Generation
Core
Senior Strategist owning performance for lead-gen and pay-per-call programs in verticals like home services, fintech, and education, while mentoring the broader strategist bench.
Role type
Senior IC affiliate marketing strategist (lead generation)
Builds
Lead generation and pay-per-call programs for clients in home services, fintech, and education
Domain
Digital marketing / Affiliate marketing / Lead generation
Required skills
Affiliate or performance marketing strategy, Lead generation program management, Pay-per-call program management, Affiliate network and platform management, Lead quality and compliance oversight, Negotiation and payout strategy, Data analysis and unit economics, Team training and mentorship
Preferred skills
CRM and offline-conversion feedback management, Affiliate recruitment, HTML knowledge
Technologies
Impact, Rakuten, CJ, Ringba, Invoca, Retreaver, LeadsPedia, CAKE, TrustedForm, Jornaya
Responsibilities
Serve as point of contact for clients' strategic questions and oversee account reporting, Develop strategies and tactical plans for client goals, Own strategy and day-to-day optimization for lead gen and pay-per-call programs, Build and manage publisher mix across partner types, Manage call-tracking and lead-validation setups, Lead lead-quality and compliance oversight including fraud detection, Negotiate and structure payouts and set bid strategy, Partner with clients' CRM and sales teams, Analyze program data to identify opportunities, Lead affiliate program recruitment and optimization, Mediate partnerships with new affiliates, Represent company at conferences, Train and mentor strategists and specialists, Delegate effectively to junior team members
Seniority
Senior, hands-on IC with mentorship responsibilities