Strategic Account Manager | Retail Events
Core
Manage and grow a portfolio of larger retail customer accounts across Reed Gift Fairs, combining strategic account management with proactive new business development.
Role type
Strategic Account Manager (B2B Sales)
Builds
Retailer partnerships and commercial opportunities for Reed Gift Fairs
Domain
Retail events and exhibitions
Deliverable
client delivery
Required skills
strategic account management, new business development, prospecting, cold calling, consultative selling, negotiation, pipeline management, CRM proficiency
Preferred skills
experience in exhibitions, events, retail, wholesale, or media
Responsibilities
Managing and growing a portfolio of larger, strategically important retail customer accounts; Prospecting and winning new customers through outbound calling, referrals, networking and self-generated leads; Using AI tools to research prospects, identify opportunities and prepare for sales conversations; Building relationships with business owners, retailers, wholesalers and corporate decision-makers; Developing tailored, value-based commercial propositions based on individual customer needs; Managing your own revenue targets, pipeline and sales activity; Negotiating commercial terms, handling objections and confidently progressing opportunities to close; Using CRM and sales technology to maintain accurate customer, pipeline and performance information; Collaborating with internal teams to deliver an excellent customer experience; Attending and supporting Reed Gift Fairs in Sydney and Melbourne