Lead Product Marketing Manager
Core
Shape market narrative, go-to-market strategy, and commercial success for Workforce Management software portfolio by translating complex capabilities into strategic business outcomes for enterprise buyers.
Role type
Senior Product Marketing Lead (B2B SaaS)
Builds
Workforce Management software portfolio
Domain
HR Technology / Workforce Management
Deliverable
product features
Required skills
B2B SaaS product marketing, differentiated messaging and positioning, executive presentation development, sales enablement content creation, cross-functional influence without authority, go-to-market program leadership, enterprise buying journey expertise
Preferred skills
Workforce Management or HR technology domain experience, Healthcare vertical experience, AI-enabled product familiarity
Technologies
None stated
Responsibilities
Develop differentiated messaging connecting product capabilities to strategic business outcomes; Drive alignment across Product, Sales, and Marketing; Advocate for go-to-market needs including launches and pricing; Partner with Product to synthesize insights for roadmap priorities; Create sales plays and commercial content (ROI frameworks, solution briefs); Partner on ABM and demand-generation programs; Maintain POV on buyers and market trends; Coordinate analyst relations; Define and evaluate GTM KPIs
Seniority
Senior, hands-on IC
