Fractional Product & Narrative Marketer
Core
Own the intersection of product marketing and storytelling to build an ongoing visibility engine through content motions for an enterprise workforce intelligence platform.
Role type
Fractional Product & Narrative Marketer
Builds
Landing pages, video, and social content campaigns
Domain
Enterprise workforce and workflow intelligence (B2B SaaS)
Deliverable
product features
Required skills
Product marketing, narrative strategy, content creation, market opportunity identification, campaign management, data analysis, landing page briefing, video production direction
Preferred skills
Technical fluency, AI search optimization (AEO/GEO)
Responsibilities
Express and evolve core narrative across published content, spot market and competitive moments, shape moments into clear campaigns, coordinate with engineering for technical accuracy, brief/produce landing pages and video, run publishing cadence, measure narrative performance
Seniority
Freelance/Contract, hands-on IC