Senior Strategic Account Marketing Lead
Core
Senior B2B marketing lead driving account growth strategies and integrated campaigns for strategic and key accounts to advance pipeline and revenue.
Role type
Senior Strategic Account Marketing Lead
Builds
Integrated account marketing programs combining high-touch experiences (events, visits) with scalable digital tactics (email, paid media, nurture)
Domain
B2B Manufacturing / Industrial Components
Required skills
Account-based marketing strategy, cross-channel campaign orchestration, sales partnership, budget management, data-driven decision making, stakeholder alignment, project leadership, analytical fluency, customer-facing engagement
Preferred skills
Salesforce, Marketo, Reachdesk, Sigma, intent data, account engagement data, event management, direct mail/gifting, content creation
Technologies
Salesforce, Marketo, Reachdesk, Sigma, intent data platforms, CRM, marketing automation tools
Responsibilities
Develop and execute integrated account growth plans; orchestrate 1:1, 1:few, and 1:many marketing programs; partner with sales to translate account plans into activations; manage program budgets and vendors; analyze performance data to optimize tactics; drive customer engagement through events and digital channels; create sales enablement materials; report on pipeline and revenue influence
Seniority
Senior, hands-on IC
