Driver Growth Marketing Principal
Core
Lead top-of-funnel driver acquisition and sourcing strategies across North America, bridging performance marketing, local brand presence, and community engagement to recruit safe, exceptional driver partners.
Role type
Principal Growth Marketing Manager (Driver Acquisition)
Builds
Driver acquisition pipelines and candidate sourcing funnels for a mobility/transit company
Domain
Transportation / Mobility / Ride-sharing
Required skills
Performance marketing strategy, multi-market budget management, A/B and multivariate testing, funnel analysis, community engagement, team leadership (3-5 years), SQL, Excel/Sheets, BI tools
Preferred skills
Driver/courier/supply acquisition experience in mobility or delivery networks, proficiency in paid digital (Meta, Google, DSPs) and hyper-local offline media (OOH, direct mail, radio)