Sr. CRM Operations Manager
Core
Lead cross-functional CRM initiatives to transform Lifecycle Marketing operations, connecting Marketing, MarTech, Engineering, and partners to build scalable, automated member experiences.
Role type
Senior strategic individual contributor (CRM Operations Manager)
Builds
Scalable CRM systems, automated member journeys, and operational frameworks for Lifecycle Marketing
Domain
Financial Technology (FinTech) / Marketing Technology (MarTech)
Required skills
CRM operations, cross-functional program management, business-to-technical translation, enterprise CRM platforms (Braze, Iterable, Salesforce Marketing Cloud), scalable operating frameworks, stakeholder management, process improvement
Preferred skills
Experience in complex marketing environments, data infrastructure knowledge, governance and QA standards
Technologies
Braze, Iterable, Salesforce Marketing Cloud
Responsibilities
Lead high-impact CRM initiatives including platform migrations and automation transformations; Translate lifecycle marketing goals into technical requirements for Product and Engineering; Improve campaign intake, QA standards, and governance processes; Partner with Legal and Compliance to strengthen channel health and deliverability; Drive the evolution from manual workflows to intelligent automation; Influence senior stakeholders to resolve dependencies and drive decisions without direct authority; Establish success metrics to measure operational impact
Seniority
Senior, hands-on IC