Product Marketing Lead: Temp Maternity Leave Coverage
Core
Senior Product Marketing Lead owning end-to-end GTM strategy, positioning, and adoption for a specific product area within a two-sided marketplace.
Role type
Senior IC Product Marketing Lead
Builds
Product positioning, messaging narratives, and multi-channel GTM campaigns for a wholesale platform connecting independent retailers and brands.
Domain
E-commerce / Two-sided marketplace / Wholesale technology
Deliverable
product features
Required skills
End-to-end GTM strategy, positioning and narrative development, sales-assisted or lifecycle-driven adoption, cross-functional stakeholder alignment, customer research, A/B testing and analytics, AI tool adoption, rapid iteration
Preferred skills
Contractor/consultant experience, STEM/management consulting/finance background, high-growth scaling environment experience, marketing complex technical products, two-sided marketplace expertise
Technologies
AI tools, CRM, Analytics platforms
Responsibilities
Set GTM direction and own the area from concept to implementation, develop deep customer understanding into compelling positioning, guide cross-functional teams to operationalize multi-channel campaigns, influence product roadmaps upstream, build business cases and ROI, and raise the craft bar for the team.
Seniority
Senior, hands-on IC
