Product Marketing Manager
Core
Drive go-to-market strategy, competitive differentiation, and revenue growth for established B2B SaaS products by translating customer and market insights into effective commercial plans.
Role type
Product Marketing Manager (B2B SaaS)
Builds
Go-to-market strategies, sales enablement programs, and product adoption initiatives for enterprise security and business continuity software.
Domain
Enterprise SaaS / Security & Emergency Management
Deliverable
product features
Required skills
B2B product marketing strategy, commercial acumen, data analysis, cross-functional leadership, sales enablement, competitive intelligence, AI tool usage
Preferred skills
Salesforce/Seismic experience, security industry knowledge, growth-stage company experience
Technologies
Salesforce, Seismic, marketing automation platforms, product analytics tools, AI tools
Responsibilities
Own positioning and messaging for assigned products; analyze pipeline and conversion data to identify growth opportunities; partner with Sales to develop sales narratives and enablement tools; engage customers to uncover insights and validate value propositions; lead cross-functional GTM initiatives; leverage AI to accelerate market research and content creation.
Seniority
Mid-level, hands-on IC
