Product GTM Lead, Emerging Products
Core
Own the commercial lifecycle of Scribe's emerging products from zero-to-one, including discovery, positioning, launches, and growth to drive usage and revenue.
Role type
Senior Individual Contributor Product GTM Lead (Emerging Products)
Builds
New product launches, design partner programs, alpha/beta/early access initiatives, and adoption growth programs.
Domain
SaaS / AI / Specialized Intelligence / Enterprise Software
Deliverable
product features
Required skills
Product marketing, zero-to-one product development, customer discovery, strategic positioning, messaging development, cross-functional leadership, data-driven decision making, audience targeting, pricing strategy, written communication.
Preferred skills
Background in writing/literature/history, experience with Salesforce/Gong/Customer.io/Mixpanel, AI tool proficiency.
Technologies
Salesforce, Gong, Customer.io, Mixpanel, AI tools
Responsibilities
Partner with Product Managers from ideation to validate buyer needs and shape product build; own launch strategy, messaging, and campaigns for new products; develop positioning and collateral; identify adoption gaps and build growth programs; define audience targeting strategy; enable sales and marketing teams with playbooks; track commercial metrics and evolve pricing/packaging.