CRM Specialist
Core
Orchestrate the user lifecycle and maximize engagement/recurrence for passengers, drivers, and B2B clients using CRM strategies and Braze.
Role type
CRM Strategist Specialist
Builds
Multichannel campaigns (Email, Push, In-App, WhatsApp) and automated flows for user retention and LTV.
Domain
Mobility / Ride-hailing
Required skills
CRM strategy, Braze, HTML/CSS/Liquid, Tableau, A/B testing, data segmentation, cohort analysis, funnel analysis, KPI definition, Excel/Google Sheets
Preferred skills
None stated
Technologies
Braze, Tableau, Liquid, HTML, CSS
Responsibilities
Design local CRM strategy for Riders, Drivers, and B2B verticals; Manage full user lifecycle (activation, engagement, reactivation); Configure, QA, and deploy multichannel campaigns; Optimize automated flows and local communications; Analyze campaign performance and iterate via A/B testing; Maintain database hygiene and deliverability; Coordinate with global content teams and share learnings across markets.
Seniority
Mid-level (2-4 years experience)