Performance Marketing Lead
Core
Lead strategy and team for paid user acquisition across 100+ markets for Duolingo's language, chess, and math products.
Role type
Senior Performance Marketing Lead (Paid User Growth)
Builds
New user acquisition campaigns and creative testing at scale for mobile apps
Domain
Mobile user acquisition, global marketing, education technology
Required skills
Paid user acquisition strategy, team leadership, multichannel campaign management, incrementality testing, saturation analysis, LTV/ROAS modeling, mobile attribution, iOS privacy frameworks (SKAN), agency management, creative testing at scale
Preferred skills
Experience with top subscription-based mobile apps, China market acquisition, multi-product growth, UGC/creator network scaling
Technologies
Google UAC, Meta, TikTok, AppLovin, programmatic platforms, SKAN
Responsibilities
Set strategy for acquiring new users who stay and learn; lead and develop a team of performance marketers; run user acquisition across platforms and channels; measure user growth spend impact using testing and retention metrics; build creative testing with agencies and creators; manage agency and ad tech partners; flex spend with organic calendar and product launches; partner with Product and Engineering on measurement and onboarding; provide recommendations to marketing leadership on spend allocation
Seniority
Senior, hands-on IC with team leadership
