Lifecycle Marketing Specialist, Customer Journey
Core
Own the experience and performance of defined customer journeys (onboarding, adoption, engagement, renewal, churn prevention) and translate lifecycle direction into journey requirements, briefs, and optimization priorities.
Role type
Lifecycle Marketing Specialist (B2B SaaS)
Builds
Customer journeys, lifecycle initiatives, and the Monthly Product Updates newsletter
Domain
B2B SaaS / Enterprise Software
Deliverable
product features
Required skills
Lifecycle marketing, email/CRM management, journey design, performance analysis, brief writing, campaign tracking, segmentation, dynamic content
Preferred skills
B2B experience, SaaS/enterprise software, Marketo, SFDC, AI/automation
Technologies
Marketo, SFDC, Mandrill
Responsibilities
Own journey design requirements, customer experience, performance, and continuous improvement; Translate approved journey direction into clear briefs, audience and content requirements, acceptance criteria, and success measures; Review journey performance and customer-experience signals to identify gaps and recommend improvements; Track and report on journey progression, adoption, re-engagement, renewal, and churn-prevention performance; Run routine optimizations and tests; Use AI and automation to speed up drafting, reporting, and routine tasks.
Seniority
Mid-level, hands-on IC