Digital Marketing Manager, Japan
Core
Lead and execute digital marketing strategies for the Japan market to drive brand awareness, lead generation, and pipeline creation for a global B2B commerce company serving the video game industry.
Role type
Digital Marketing Manager (B2B)
Builds
Integrated digital campaigns, localized content, and marketing automation workflows for game developers
Domain
B2B SaaS / Video Game Industry
Deliverable
product features
Required skills
Digital marketing strategy, SEO, content marketing, digital advertising, email marketing, marketing automation, data analytics, cross-functional collaboration
Preferred skills
B2B marketing experience, hands-on content creation, CRM/Marketing Automation tools (Salesforce, Hubspot)
Technologies
Google Analytics, Looker Studio, Hubspot, Salesforce
Responsibilities
Develop and execute Japan-specific digital marketing strategies; localize global marketing strategies for the Japan market; plan and manage website and landing pages; create and localize content (blogs, whitepapers, videos); execute integrated digital campaigns and lead generation; manage email marketing and lead nurturing via automation tools; analyze marketing performance data; collaborate with global teams and design teams
Seniority
Mid-level, hands-on IC