Digital Performance Analyst
Core
Execute and optimize paid media campaigns to grow the user base and ensure digital brand amplification.
Role type
Digital Performance Analyst (Paid Media)
Builds
User acquisition campaigns and amplified brand content across digital channels
Domain
Mobility / Ride-hailing
Required skills
Paid media execution, budget management, campaign optimization, Google Ads, Meta Ads, TikTok Ads, GA4, Excel/Google Sheets, AI tools usage, SQL (preferred), analytical thinking
Preferred skills
App campaign experience, creator content amplification, SQL
Responsibilities
Execute and optimize paid media campaigns on Google, Meta, and TikTok; manage digital budget with focus on efficiency and ROI; measure campaign impact via tests and attribution; publish and amplify brand and influencer content; coordinate with agencies and internal teams; incorporate AI for analysis and automation
Seniority
Mid-level, hands-on IC
