Marketing Operations and Demand Manager, Observe
Core
Manage global demand generation strategy, pipeline growth, and marketing automation tools to deliver tailored messages and drive optimization.
Role type
Marketing Operations and Demand Manager
Builds
Demand generation campaigns, webinar programs, and marketing automation workflows
Domain
SaaS observability platform / AI Data Cloud
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Marketo Admin, Demand generation, Salesforce, Marketo/Adobe Marketo Engage Architect certification, Campaign management, Webinar/virtual event management, Data analysis, A/B testing, Program management
Preferred skills
AI tools usage, Marketing technology stack expertise, Content development, Cross-functional collaboration
Technologies
Marketo, Salesforce, Zoom Webinars, On24, Mutiny, 6Sense, Intellimize
Responsibilities
Oversee Marketo instance health, data sync, and integrations; Design and execute multi-channel demand generation campaigns; Manage webinar and virtual event campaigns; Develop multi-touch nurture programs; Analyze campaign performance and KPIs; Pilot new marketing channels and AI tools
Seniority
Mid-Senior, hands-on IC