Senior Director of Performance Marketing
Core
Lead global paid user acquisition strategy, budget, and team across 100+ markets for Duolingo's language, chess, and math products.
Role type
Senior Director of Performance Marketing
Builds
Global paid acquisition portfolio across Google, Apple Search Ads, Meta, TikTok, AppLovin, DSPs, and China platforms
Domain
Mobile app user acquisition (UA) and performance marketing
Required skills
Performance marketing strategy, team leadership (5+ years managing managers), multichannel budget ownership, incrementality testing, saturation modeling, LTV/ROAS frameworks, mobile attribution (MMPs, SKAN), agency management, creative production scaling, executive ROI communication
Preferred skills
China/walled garden ecosystem UA experience, creator/UGC program scaling, multi-product acquisition management
Technologies
Google Ads, Apple Search Ads, Meta Ads, TikTok Ads, AppLovin, DSPs, MMPs, SKAN
Responsibilities
Lead and grow a team of performance marketers; own global paid acquisition budget and portfolio; set measurement standards for incrementality and ROI; translate channel performance into investment plans; build scalable creative production; manage agency and ad tech partners; flex spend with organic calendar and product launches
Seniority
Senior Director, hands-on IC with team leadership
