[UPLIVE Company] Senior User Acquisition (Senior UA Marketing Game)
Core
Own and execute UA strategy across a portfolio of 5-7 mobile game/apps titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more.
Role type
Senior User Acquisition Manager (Mobile Gaming)
Builds
Mobile game titles and apps
Domain
Mobile Gaming / User Acquisition
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Mobile game UA strategy, Google UAC, Meta Ads, SDK networks, DSPs, MMPs, mediation, analytics, pre-registration campaigns, creative strategy, market research, competitive analysis
Preferred skills
Hybrid Casual or IAP-driven UA experience, ad monetization experience
Technologies
Google UAC, Meta Ads, Unity Ads, IronSource, AppLovin, DSPs, MMPs
Responsibilities
Manage large-scale UA budgets across multiple channels, define UA launch strategies for new titles, define conceptual creative strategies and testing processes, collaborate with Product, Monetization, Creative, and Data teams, conduct market research and competitive analysis
Seniority
Senior, hands-on IC
