Marketplace Growth Lifecycle Manager
Core
Drive brand growth across the full lifecycle (onboarding, activation, engagement, optimization, re-engagement) on impact.com's Marketplace using data, personalization, and AI-powered automation.
Role type
Senior lifecycle marketing manager (marketplace growth)
Builds
Scalable lifecycle communication programs and automated workflows for brands
Domain
E-commerce / SaaS / Marketplace
Deliverable
product features
Required skills
Lifecycle marketing strategy, AI tools and automation, data analysis, multi-channel communication design, A/B testing, marketplace dynamics understanding
Preferred skills
Team management, cross-functional collaboration
Technologies
Google Workspace, Confluence, Jira, Slack
Responsibilities
Design and execute brand lifecycle strategies to reduce time-to-first-partnership; Build and scale personalized touchpoints across in-app, email, and notification channels; Leverage AI to automate dynamic workflows and messaging sequences; Analyze brand behavior data to identify activation gaps and trigger interventions; Run A/B tests on messaging and channel mix; Set and track metrics including activation rate and GTV contribution.
Seniority
Senior, hands-on IC