Director, Digital Retail Partnership and Marketing
Core
Lead Greater China's marketing strategy and YouTube ecosystem to amplify label/artist reach and maximize revenue across digital channels.
Role type
Director, Digital Retail Partnership and Marketing
Builds
Multi-channel marketing campaigns, YouTube channel optimization and monetization, DSP partnerships
Domain
Music distribution, Digital Retail, YouTube
Required skills
Strategic marketing, YouTube ecosystem management, Digital sales, Team leadership, Data analytics, DSP relationship management
Preferred skills
Music industry experience, Content ID strategy, Audience segmentation
Technologies
YouTube Analytics, DSP platforms (Spotify, Apple Music, QQ Music, NetEase)
Responsibilities
Lead Digital Sales and Marketing team to execute multi-channel campaigns; Manage and scale YouTube business strategy and revenue; Collaborate with record labels on release timelines; Define KPIs and deliver performance reports.
Seniority
Director, strategic leadership & team management
