Marketing Manager - Scaled Channels (Ads Marketing)
Core
Develop and execute scaled channel strategies for Netflix's B2B advertising business across APAC markets to drive advertiser awareness and engagement.
Role type
Senior IC marketing manager (scaled channels/B2B)
Builds
B2B advertising campaigns and advertiser engagement programs
Domain
Streaming media / B2B marketing
Required skills
Scaled channels strategy, B2B marketing, CRM strategy, SEM campaign management, SEO/AEO collaboration, agency/vendor management, marketing mix modeling, A/B testing, KPI definition
Preferred skills
CTV/OTT/streaming landscape knowledge, entrepreneurial mindset
Technologies
Google Ads, Yahoo Japan, Naver, Baidu, WeChat, LINE, KakaoTalk, LinkedIn
Responsibilities
Develop cohesive owned and paid channel strategy across key APAC markets; Own the web strategy for the Netflix ads website; Build and manage CRM strategy; Define social channel strategy; Manage and optimize SEM campaigns; Partner with SEO/AEO specialists; Manage agency and vendor relationships; Define and track KPIs across channels; Run structured A/B and multivariate tests
Seniority
Senior, hands-on IC
