Digital Marketing Analyst
Core
Build, manage, and optimize digital ad campaigns for top edtech brands (IXL, Rosetta Stone, Education.com, TPT) by balancing creative writing, design collaboration, and data analysis.
Role type
Digital Marketing Analyst (IC)
Builds
Digital advertising campaigns across Google, Bing, Facebook, TikTok, and other platforms
Domain
EdTech / Digital Advertising
Required skills
SEM/PPC management, data analysis, copywriting, Excel/Google Sheets (Pivot tables), A/B testing, creative collaboration
Preferred skills
Consumer psychology intuition, strategic campaign planning, influencer content adaptation
Technologies
Google Ads, Bing Ads, Facebook Ads, TikTok Ads, Google Sheets, Excel
Responsibilities
Build and monitor ad campaigns, analyze performance data to refine strategy, write effective ad copy, design and implement A/B tests, collaborate with design teams, present findings to marketing and product teams
Seniority
Entry-level / Individual Contributor
