Senior/Lead User Acquisition Manager - Brighterly
Core
Scale user acquisition for a US-based EdTech platform teaching math and reading to children, primarily via Meta Ads and expanding into TikTok.
Role type
Senior/Lead User Acquisition Manager
Builds
Paid traffic campaigns and user acquisition systems for Brighterly's educational ecosystem
Domain
EdTech / Performance Marketing
Required skills
Meta Ads scaling, performance marketing, unit economics, LTV analysis, automation development, process building
Preferred skills
TikTok Ads, Google Ads, team management
Technologies
Meta Ads, TikTok Ads, Google Ads
Responsibilities
Manage and scale Meta Ads budgets; develop TikTok user acquisition strategy; analyze marketing metrics and unit economics; test new user acquisition approaches; build automation for acquisition processes; establish decision-making systems for User Acquisition
Seniority
Senior, hands-on IC transitioning to leadership
