Staff Data Scientist, Marketing Analytics
Core
Define measurement strategy for paid marketing, analyze member acquisition and retention, and advise on budget allocation using Marketing Mix Modeling and attribution.
Role type
Staff Data Scientist (Marketing Analytics)
Builds
Marketing measurement systems, attribution rules, and budget allocation advice for paid media.
Domain
FinTech / Marketing Analytics
Deliverable
dashboards & analysis
Required skills
Marketing measurement (attribution, incrementality, MMM, CAC, LTV), Causal inference, Experimentation design, SQL, Python, Stakeholder influence, Mentorship
Preferred skills
AI tools for analytics, Building measurement systems from scratch
Technologies
Snowflake, Python, AI tools
Responsibilities
Track paid media spend and results weekly, Measure new-member offer effectiveness, Design experiments and define success criteria, Improve attribution rules, Advise on budget allocation using MMM, Mentor senior data scientists
Seniority
Staff, hands-on IC with mentorship
