Demand Creation Lead, Amazon
Core
Lead strategic marketing planning and execution to drive holistic demand creation across the Feminine Care and Child Care business on Amazon, integrating retail media, organic levers, and enterprise media partnerships.
Role type
Senior Demand Creation Lead (CPG)
Builds
Integrated business plans and full-funnel demand strategies for iconic brands (Huggies, Kleenex, etc.) on the Amazon ecosystem.
Domain
Consumer Packaged Goods (CPG) / Digital Commerce / Retail Media
Required skills
Strategic marketing planning, cross-functional collaboration, full-funnel program development, agency partnership management, test-and-learn culture leadership, annual strategy and budget development, go-to-market planning, digital commerce leadership, optimization and measurement direction.
Preferred skills
Master's degree or MBA, experience with large retail accounts.
Technologies
Amazon Advertising, Retail Media, Digital Pods, Brand Stores, PDPs
Responsibilities
Lead cross-functional collaboration across Brand, Enterprise Media, Media Analytics, Customer Teams, agencies, and Amazon Advertising; Develop insight-led, full-funnel programs integrating retail media and organic levers; Partner with agencies to design and optimize strategies; Lead annual Amazon marketing strategy, plan, and budget development; Own 360 launch go-to-market demand plans; Serve as primary customer contact for demand creation and joint business planning; Provide Digital Commerce leadership and strategic thought partnership; Own on-site retail media, affiliate, and organic demand levers; Set optimization and measurement direction for demand creation efforts.
Seniority
Senior, hands-on IC
