Channel Executive
Core
Develop and execute trade marketing plans, manage customer relationships, and drive sales targets for consumer brands.
Role type
Trade Marketing Executive
Builds
Trade promotion plans, customer sales plans, and in-store execution strategies
Domain
FMCG / Consumer Goods
Deliverable
product features
Required skills
Trade marketing, Sales planning, Business analysis, Forecasting, Competitive analysis, MS Office (Excel, PowerPoint), Logical thinking
Preferred skills
FMCG experience, Retail audit knowledge, Collaboration with sales teams
Responsibilities
Propose trade plans within budget, manage full-year customer plans, execute NPI promotion plans, analyze business challenges, monitor trade promotion effectiveness, collaborate on sales forecasting, execute in-store strategies, track competitor activities
Seniority
Junior to Mid-level, hands-on IC