Senior Brand Manager
Core
Lead brand Demand Creation strategy and execution for the Pod brand, translating business strategy into consumer-led marketing plans to build equity and drive demand.
Role type
Senior Brand Manager (Demand Creation)
Builds
Integrated marketing plans and content/connections strategies for the Pod brand
Domain
Consumer Packaged Goods (CPG) / Personal Care
Required skills
Brand strategy, integrated marketing planning, agency ecosystem leadership, cross-functional team alignment, consumer insights translation, marketing investment management, data-driven optimization
Preferred skills
CPG category experience, new operating model implementation, creative excellence advocacy
Technologies
AI-driven experiences, algorithm-driven consumer discovery tools
Responsibilities
Lead annual brand demand creation plans; orchestrate cross-functional and agency teams; translate insights into full-funnel content strategies; champion creative excellence; manage brand A&P investments; optimize in-market activities using performance data; build inclusive learning culture
Seniority
Senior, hands-on IC