Brand Manager
Core
Drive business planning and marketing execution for the Goodnites® brand, delivering sustainable growth through consumer insights, brand strategy, and impactful marketing plans.
Role type
Senior Brand Manager (CPG)
Builds
Marketing plans, consumer-inspired initiatives, and brand equity for Goodnites®
Domain
Consumer Packaged Goods (CPG) / Personal Care
Deliverable
product features
Required skills
Brand planning, P&L management, digital marketing strategy, cross-functional partnership, data analysis, consumer insights, talent coaching
Preferred skills
MBA, innovation development, creative ideation, people leadership
Technologies
Digital marketing tools, analytics platforms
Responsibilities
Manage P&L levers and identify growth opportunities; build commercial and marketing plans; lead execution of marketing initiatives across media and retail channels; translate data into insights; partner with R&D, Supply Chain, Finance, and Sales; coach and develop junior brand managers
Seniority
Senior, hands-on IC with mentorship responsibilities