Integrated Media Strategy Lead
Core
Lead annual integrated media planning and strategy for iconic CPG brands, translating objectives into unified paid/owned/earned strategies to drive measurable business growth.
Role type
Senior IC Integrated Media Strategy Lead
Builds
Unified media strategies and full-funnel measurement plans for national and retail channels
Domain
CPG / Consumer Packaged Goods / Digital Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Integrated media planning, audience strategy, full-funnel measurement, retail media networks, digital media landscape, business acumen, cross-functional influence, MMM analysis, agency management
Preferred skills
CPG marketing experience, integrated communications strategy, multi-agency ecosystem management
Technologies
Retail media networks, MMM tools, digital media platforms
Responsibilities
Lead full annual integrated media planning process; Develop unified strategy connecting National, Retail, Organic Social, and Influencer channels; Partner with Brand Content and Insights teams to define KPIs and budget allocation; Ensure strategic alignment between National and Retail media; Coordinate with agencies to optimize reach, frequency, and incrementality; Integrate brand, shopper, and category insights into media plans; Champion effectiveness gains and govern plan execution; Lead quarterly MMM inputs and performance reporting; Support enterprise test & learn agenda and codify best practices
Seniority
Senior, hands-on IC