Senior Associate Brand Manager
Core
Senior Associate Brand Manager accountable for in-year business planning and marketing execution for the Huggies® Wipes NA business, driving brand growth and market performance.
Role type
Senior Associate Brand Manager (CPG)
Builds
Huggies® Wipes product portfolio and brand equity
Domain
Consumer Packaged Goods (CPG) / Personal Care
Deliverable
product features
Required skills
Brand management, consumer marketing, marketing planning & execution, syndicated data analysis (Nielsen/IRI), cross-functional leadership, distribution strategy, consumer insights, P&L management
Preferred skills
MBA, scorecard reporting ownership
Technologies
Nielsen, IRI
Responsibilities
Lead key initiatives for sustainable brand growth (new product launches, pricing), execute annual ABP and marketing plans, analyze consumer data and market share to track ROI, develop distribution and merchandising strategies, identify consumer and shopper insights, collaborate cross-functionally with Finance, Sales, Supply Chain, and Operations.
Seniority
Senior, hands-on IC