Starlink Communications Manager (Campaign Management)
Core
Owns data, logic, and reporting for consumer email lifecycle including targeting rules, eligibility logic, conditional content, and conversion measurement for pre-purchase and post-purchase sequences.
Role type
Senior lifecycle marketing manager (email automation)
Builds
Consumer email programs (evergreen, promotional, nurture, abandoned cart, post-purchase, upsell) and behavior-triggered follow-ups
Domain
Consumer hardware/subscription services (Starlink)
Required skills
lifecycle marketing, CRM, automated email program ownership, audience definitions, targeting rules, eligibility logic, conditional content, A/B testing, conversion reporting, SQL, documentation, production reliability
Preferred skills
communications/marketing/journalism degree, subscription/hardware journey experience, complex template management, market-level reporting, engineering partnership
Responsibilities
Own audience definitions, targeting rules, eligibility logic, nested conditionals, and conversion reporting; validate and document sources, decision rules, and results; issue write-ups and own performance reporting; own pre-purchase sequences end-to-end; own post-purchase automated emails; scale upsell campaign management; support segment-specific campaigns; run A/B tests; partner with engineering on tooling gaps
Seniority
Senior, hands-on IC