Marketing Manager - International B2B
Core
Lead end-to-end content strategy, growth hacking systems, and multi-channel B2B marketing campaigns to accelerate customer acquisition and expansion in international dining and hospitality markets.
Role type
Senior Marketing Manager (International B2B Growth)
Builds
Scalable B2B content campaigns, lead generation systems, and multi-channel attribution frameworks for restaurant partners.
Domain
B2B Marketing / Hospitality / International Growth
Required skills
B2B growth marketing, multi-channel attribution, full-funnel data analysis, content strategy (research/case studies), AI tools & automation, A/B testing, Salesforce, Marketo, HTML/CSS/WordPress, email campaign management
Preferred skills
International B2B growth experience, cross-cultural collaboration, multi-touch attribution modeling, prospecting campaign design, retention modeling, emerging AI marketing technologies
Technologies
Salesforce, Marketo, HTML, CSS, WordPress, AI tools, predictive analytics
Responsibilities
Design and scale high-impact growth hacking systems; Plan and produce B2B content campaigns (research, case studies); Own end-to-end content strategy and lead gen campaigns; Maintain B2B lead tracking reporting and attribution frameworks; Leverage AI tools for audience segmentation and workflow efficiency; Lead experimentation roadmaps with A/B and multivariate tests
Seniority
Senior, hands-on IC
