Senior Associate Brand Manager
Core
Drive net sales, operating profit, gross margin, and market share for Kimberly-Clark Family Care Bath Brands (Cottonelle, Scott) through integrated marketing-mix strategies.
Role type
Senior Associate Brand Manager (CPG)
Builds
Marketing plans, commercial programs, shopper marketing initiatives, and annual operating plans for iconic consumer brands.
Domain
Consumer Packaged Goods (CPG) / Personal Care
Deliverable
product features
Required skills
Strategic planning, market analysis, budget management, cross-functional collaboration, data-driven decision making, project leadership, competitive landscape analysis, consumer promotion execution, digital/social ecosystem management.
Preferred skills
MBA or Marketing degree, matrix organization navigation, large-scale project leadership, eCommerce marketing execution, data analysis tools (Nielsen Market track), complex business negotiations.
Technologies
Excel, PowerPoint, Word, Nielsen Market track
Responsibilities
Develop and execute 3-year brand operating plans and annual commercial programs; lead consumer promotions and digital/social strategies; manage advertising, shopper marketing, and trade budgets; conduct market research and competitive analysis; lead monthly business reviews; manage vendor and agency relationships.
Seniority
Senior, hands-on IC