Brand Manager - Content & Connections - Huggies® Diapers
Core
Drive brand growth and consumer connection for Huggies® Diapers through strategic content planning, digital activation, and cross-functional leadership.
Role type
Senior Brand Manager (Content & Connections)
Builds
National and retail media campaigns, social strategies, influencer partnerships, and Go-to-Market execution for new product innovations.
Domain
Consumer Packaged Goods (CPG) / Diapers / Digital Marketing
Deliverable
product features
Required skills
Brand development planning, digital marketing strategy, PESO execution, creative ideation, analytical insights, cross-functional leadership, Go-to-Market process management
Preferred skills
MBA, experience with Value and T7 product lines, NICU ecosystem knowledge
Technologies
PESO platforms, Social Media Management Tools, CRM systems
Responsibilities
Oversee annual PESO execution across national and retail media; Lead PR strategy and agency partnerships; Develop and execute social and influencer content strategies; Manage cultural partnerships; Lead the NICU and Little Fighters ecosystem; Support Go-to-Market delivery for new innovations.
Seniority
Senior, hands-on IC