Head of Paid Marketing
Core
Drive efficient customer acquisition and retargeting at scale for a two-sided marketplace connecting independent retailers and brands.
Role type
Senior leadership, hands-on IC Head of Paid Marketing
Builds
Global paid acquisition channels (search, social, affiliates, display, audio, video/CTV) and retargeting programs for retailers and brands
Domain
Technology wholesale platform / Two-sided marketplace
Deliverable
production ML models
Required skills
Paid search, paid social, affiliates, display, CTV/video, measurement/attribution methodology, AI automation for marketing, team leadership, budget ownership, A/B testing, MarTech vendor management
Preferred skills
Brand awareness/upper-funnel campaigns, two-sided marketplace experience, public company global paid marketing, creative messaging strategy, data pipeline engineering partnership
Technologies
Incrementality testing, MMM, multi-touch attribution, AI tools for creative/audience/bidding testing
Responsibilities
Own and scale global paid acquisition across both marketplace sides; define long-term strategic roadmap and investment framework; build best-in-class retargeting/remarketing program; diversify and de-risk paid channel mix; build measurement and attribution infrastructure; hire, coach, and retain a high-performing paid marketing team; partner with Creative and Product leads on A/B testing; partner with Engineering to harden data pipelines and manage external vendors
Seniority
Senior, hands-on IC
