Senior Growth Marketing Manager
Core
Develop and execute integrated growth marketing playbooks using automation and orchestration to identify high-propensity accounts and nurture them to purchase readiness across North America and EMEA.
Role type
Senior Growth Marketing Manager (B2B SaaS)
Builds
Automated marketing systems, multi-touch engagement programs, and account progression frameworks
Domain
B2B Technology / Cybersecurity (Pentesting)
Required skills
Account-Based Marketing (ABM) strategy, Marketing Automation, CRM management, Intent data analysis, Full-lifecycle account progression, Multi-channel campaign execution, Content strategy, Sales enablement, Data analytics, Stakeholder alignment
Preferred skills
MCP agent development, B2B cybersecurity domain experience
Technologies
Salesforce, HubSpot, UserGems, 6Sense
Responsibilities
Develop integrated marketing plans for new logo acquisition and expansion; Drive multi-channel initiatives (email, webinars, social, direct mail, digital ads); Design and oversee automated agents for workflow streamlining; Use intent signals to trigger automated playbooks for buying committees; Develop customer advocacy programs for whitespace expansion; Co-own content calendar for target account activation; Lead weekly syncs with Sales/BDR teams to align on activation plans; Track program metrics and optimize campaigns to meet KPIs
Seniority
Senior, hands-on IC