Responsable des opérations marketing
Core
Marketing Operations Manager responsible for optimizing lead generation, managing the full lead lifecycle, and overseeing the marketing technology stack to improve pipeline quality and predictability.
Role type
Marketing Operations Manager
Builds
Marketing technology stack, lead management processes, and conversion funnel optimization
Domain
B2B SaaS / Marketing Operations
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Lead lifecycle management, marketing automation, CRM administration, data analysis, process optimization, cross-functional collaboration, change management, HubSpot/CRM strategy, data governance
Preferred skills
B2B SaaS experience, revenue operations background, multilingual communication
Technologies
HubSpot, CRM platforms, marketing automation tools
Responsibilities
Manage complete lead lifecycle including capture, qualification, scoring, routing, tracking, and attribution; Optimize conversion funnel by identifying gaps and leveraging data/automation; Design and manage lead and account scoring models; Analyze revenue-generating activities to improve efficiency; Manage marketing automation and CRM platforms for targeted campaigns; Build dashboards and reports to track KPIs and ROI; Collaborate cross-functionally with sales, revenue ops, and strategy teams; Lead process improvement for lead-to-sale workflows; Act as owner of the marketing technology stack including configuration and integrations; Ensure data integrity through governance practices; Support campaign execution and team training on tools and processes.
Seniority
Mid-level, hands-on IC
