Demand Generation Marketing Manager
Core
Plan, execute, and optimize programmatic ABM and full-funnel demand generation campaigns for the mid-market segment to drive pipeline contribution.
Role type
Mid-market demand generation marketing manager (IC)
Builds
New pipeline across buying committees via multi-channel campaigns (ABM, display, email, webinars, direct mail)
Domain
B2B SaaS (Fleet management, safety, operations)
Required skills
B2B demand generation, ABM strategies (1:Few, 1:Many), multi-channel campaign execution, sales alignment, marketing automation, CRM management, data analysis, project management
Preferred skills
AI tools and agentic workflows, Glean, Clay
Technologies
Salesforce, Marketo, 6sense, LinkedIn, Outreach, Sendoso, Asana, Tableau, Excel/Google Sheets
Responsibilities
Plan and optimize programmatic ABM and full-funnel campaigns; Partner with content and PMM teams to map content to buyer journeys; Maintain target account lists and inform targeting decisions; Collaborate with Marketing Ops for list hygiene and campaign setup; Develop campaign briefs and creative direction; Execute select channels (webinars, direct mail) and monitor performance; Partner with SDRs/AEs to align campaigns with sales motions; Monitor campaign performance and pipeline contribution; Analyze data to derive insights and recommend adjustments.
Seniority
Mid-level, hands-on IC