Associate Director - Solutions Analyst (MarTech)
Core
Client-facing technology strategy partner supporting Mazda North America's enterprise Martech roadmap, connecting business goals to technology, data, platform, and operating model decisions to drive measurable growth.
Role type
Associate Director, Martech Technology Strategy
Builds
Enterprise Martech roadmap, audience frameworks, taxonomy governance, and journey orchestration for Mazda
Domain
Automotive industry + Marketing Technology (Martech)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Technology strategy, Martech ecosystem knowledge, CDP strategy, CRM strategy, personalization, journey orchestration, enterprise taxonomy governance, stakeholder leadership, roadmap planning, use case definition, measurement framework design
Preferred skills
Automotive industry experience, Mazda/MNAO operating model knowledge, Adobe certification
Technologies
Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, Adobe Experience Manager, Adobe Target, Salesforce Marketing Cloud, Claravine, Domo
Responsibilities
Support end-to-end Martech roadmap across CDP, CRM, personalization, content operations, taxonomy, analytics, media activation, and data engineering; Define audience frameworks, lifecycle segmentation, suppression logic, and activation requirements; Establish naming conventions, metadata standards, and governance processes for taxonomy and audience definitions; Translate business priorities into workstream plans, requirements, and fundable use cases; Coordinate cross-agency work across VMP, WPP partners, and client teams; Define measurement frameworks connecting platform activity to business outcomes; Mentor team members in business analysis and client-facing delivery practices
Seniority
Senior, hands-on IC with strategic leadership